Finally, A Lip Gloss That Actually Treats Your Lips

Elliana Glosman
2026-01-20T08:50:11-08:00

We’re so excited that EmpowerGloss™ Ultra-Glossy Lip Serum has officially launched! Our team fell in love with this formula and we knew instantly that we had to bring it to market. We have researched and seen first-hand the large gap for a lip gloss that actually cares for your lips. Throughout our search, we tried to find a lip gloss that had the comfort of a lip serum, but wore like a gloss. We were unsuccessful in finding it, and instead knew we could create what we always dreamt of.

Why We Created a Glossy Lip Serum

So often, lip glosses can feel extremely tacky or sticky on the lips. The worst is when lip glosses provide color payoff for a brief amount of time, and actually end up drying out your lips. We set out to fix this problem.

EmpowerGloss™ is the dream lip gloss you’ve been waiting for. This glossy lip serum glides onto your lips like butter while providing beautiful color and hydrating, nourishing comfort. It will never be sticky or goopy on your lips; rather, it was developed using potent ingredients to help visibly improve lip texture and lip lines over time. Think of it as skincare, but for your lips!

Clinically Tested Hydration That Lasts

EmpowerGloss™ Ultra-Glossy Lip Serum was clinically tested on 34 participants immediately after application, 12 hours after application, and again 24 hours after application. The studies concluded that EmpowerGloss™ provides up to 24 hours of hydration to your lips and improves skin moisture for up to 24 hours. For those of you who get super dry lips when applying various lip products, EmpowerGloss™ will be sure to boost lip hydration & skin moisture in up to 24 hours. Once you immediately apply this lip serum, your lips will feel bouncy and look healthier than prior to application. Our revitalizing serum was created to help revitalize dry, depleted lips and it helps to restore both softness and fullness.

Buildable Shine for Every Lip Look

What we really love about EmpowerGloss™ is how the formula is super buildable, allowing you to determine the level of opacity you want. If you’re someone who loves the ‘clean girl’ makeup look, then you can apply one layer for that cushiony comfort and subtle shine. If you’re someone who loves the extreme opposite and desires a bold, daring look, then you can apply up to three layers of opaque shine.

Ingredients That Power This Glossy Lip Serum

EmpowerGloss™ is truly the next generation of gloss; it feels extremely lightweight and comfortable on the lips. It glides on effortlessly without tugging and makes your lips look visibly fuller and plumper. None of this would be possible without some amazing ingredients we used:

Vitamin E: A super powerful antioxidant that helps to rejuvenate and hydrate lips, as well as neutralize free radicals

Jojoba Seed Oil: A lightweight, nourishing oil that mimics the skin’s natural oils. It is packed with minerals, vitamins, and antioxidants that help to deeply hydrate the skin. It is also known for its ability to lock in moisture and maintain a smooth, soft texture

Shea Butter: A natural powerhouse that is packed with vitamins that deeply hydrate and nourish the skin. It helps to restore moisture and promote a soft, smooth texture

Revitalizing Lip Quench Technology™: A blend of different fruit and seed oils that help restore lost volume, smooth lip texture, and deliver deep, lasting hydration for more youthful-looking lips

The blend of these high-quality ingredients contributes to the smoothness, non-gritty texture of EmpowerGloss™. In addition to using some of the highest quality ingredients, we worked on a shade lineup that complements all skin tones and undertones. All of our shades are named after really amazing people who have done tremendous things in their communities. We call these wonderful people our namesakes! You may even notice some repeat namesakes from other lip franchises you already know and love!

A Glossy Lip Serum Made for Every Lip Look

EmpowerGloss™ is a truly versatile lip gloss. You can wear it alone to get a super high-shine look or it can be paired with Lip Filler Long-Wearing + Plumping Lip Liner™ for added definition. We recommend picking a lip liner shade a little darker than your EmpowerGloss™ to help achieve plumper-looking lips. If you want a bold pop of color, you can prime and fill in your lips with EmpowerMatte™ Precision Lipstick Crayon to intensify the color. We know EmpowerGloss™ will be your next obsession!